Catch wasted spend, broken tracking and campaigns off plan before the client does, then plan, measure and report. 20 free tools built from PlanPulse’s own checks. No signup, and any file you upload is read in your browser, never sent to us.
Find what’s wasting spend or about to break, before the client notices.
Upload a Meta, Google Ads or any platform export and find what’s wasting spend: broken conversion tracking, stalled campaigns, spend spikes and cost jumps.
See if a campaign will over- or underspend, and the daily budget that lands it on target. Upload an export or type the numbers.
Check budgets, dates, tracking, landing pages and the Google and Meta settings that waste spend by default, for one campaign or a whole account.
Check every ad’s landing page in one go: broken pages, long redirect chains, and redirects that strip your UTMs or click IDs.
Upload a Meta ads export and see which ads the audience is tiring of, and which Meta ranks below average.
Upload a Meta ads export and get your ideal customer profile, cost per conversion by age, gender and region, which ads win with whom, and briefs for your next creatives.
Lay out channels, budgets, targets and tracking before anything goes live.
Describe a campaign in a sentence and get a media plan: channels, budget split, monthly flowchart and the reasoning, ready to share.
Plan budgets on a drag-and-drop weekly timeline, import an Excel plan, export a PDF.
A free Excel media plan template with a weekly flighting grid, budget totals and commission, ready to fill in.
Conversion rate and cost at every funnel stage, or the budget you need to hit a sales target.
Convert media budgets between gross and net, and see the difference between commission and markup.
Build tracking links one at a time or for a whole media plan, and check existing links before they break your GA4 reports.
The ad metrics every report is built on, worked out for you.
Cost per thousand impressions, or the budget or impressions from the other two.
Cost per click from spend and clicks, or the clicks a budget buys.
Click-through rate from clicks and impressions, or the clicks a CTR delivers.
Cost per acquisition from spend and conversions, or the budget for a conversion target.
Return on ad spend from revenue and spend, the revenue you need, or break-even ROAS from your margin.
Conversion rate from conversions and clicks or visits, or the conversions a rate delivers.
Turn platform exports into client reports and invoices.
Yes. Every tool works without an account. A few downloads (the ad report PDF, the Excel media plan template and invoice PDFs) ask for an email once.
Start with the ad account health check: upload a daily campaign export and it finds broken conversion tracking, campaigns that stopped delivering or never convert, spend spikes and cost jumps, with the spend each one puts at risk. The campaign setup checker covers settings, and the landing page checker covers broken pages and redirects that drop tracking.
No. Files you drop into the tools (ad platform exports, spreadsheets, logos) are read in your browser and never sent to PlanPulse’s servers. The landing page checker sends only the URLs it is asked to load.
Any CSV or Excel export with a date and a spend column: Meta, Google Ads, Microsoft Ads, LinkedIn, TikTok, Pinterest, Snapchat, Reddit, DV360, The Trade Desk, Amazon Ads, Taboola, Outbrain and more. The creative fatigue checker reads Meta Ads Manager exports.
PlanPulse, media planning, pacing and reporting software for marketing agencies. Each tool runs the same calculations as a PlanPulse feature, which does the same work automatically on connected ad accounts.
Takes less than a minute. No credit card required.