How do you split an advertising budget across channels?
Start from the objective and total budget. Fund the channel closest to the sale first (often search or Meta for leads and sales), then add awareness channels only when there is enough left to reach people often enough to matter. Small budgets go further in two or three channels than spread across six. The generator above drafts that split for you from a one-line brief.
A draft, not the final word
The generator gives you a credible first draft in seconds: the kind of plan a planner would sketch before the first client call. Check it against what you know about the client, then open it in the media plan builder to move flights and budgets on a weekly timeline.
From plan to pacing
Convert gross and net with the commission calculator, work back from a sales target with the funnel calculator, and once the campaign is live keep it on budget with the pacing calculator.
How to make a media plan with AI
- Describe the campaign. Write the business, total budget, timing and any channels or goals in a sentence or two.
- Generate the plan. Get a channel mix, budget split, monthly flowchart and the reasoning for each channel.
- Share or refine. Share the plan by link, export a PDF, or open it in the media plan builder to adjust flights and budgets.
Frequently asked questions
What does the AI media plan generator do?
You describe a campaign in a sentence or two: the business, the budget, the timing and any channels you have in mind. It drafts a media plan with a channel mix, a funnel stage and audience per channel, the budget per channel and per month, and one line on why each channel is there.
Is it free?
Yes. You can generate a few plans a day without an account, share them by link and export a PDF. A free PlanPulse account lets you keep planning and track a live plan against real spend.
Do the numbers add up?
Yes. Whatever the AI drafts, the channel budgets are checked and scaled so they add up exactly to the total, to the dollar, before the plan is shown.
What if I don’t give a budget or dates?
It picks sensible ones for the business and lists them under “What we assumed”, so you can see what to change. Open the plan in the builder to adjust any flight or budget.
Who can see a shared plan?
Anyone you send the link to. Links are long and random, so plans can’t be found by guessing, and shared plans are not listed in search engines.