Health checking softwarefor marketing agencies

Powered by Agentic AI

One platform to plan campaigns, track performance, manage action points, and brief your team — across every client and every channel.

Media Planning

Plan every campaign,
every channel

Build multi-channel media plans with weekly budgets, flight dates, and Gantt timelines. Import from a spreadsheet or build from scratch — then watch actuals sync in automatically.

Paid digital, OOH, radio, email, and more
Interactive Gantt view with zoom controls
Budget allocation tracked week by week
Upload a new plan version any time
JAN5-Jan12-Jan19-JanFEB2-Feb9-Feb16-FebMAR2-Mar9-Mar16-MarAPR30-Mar6-Apr13-AprCHANNELTOTALLETTERBOX DROPSOOH / ONLINE ACTIVITY$20,000$10,000RADIO$12,000$6,000TRADE ME$7,000META$12,000$1,000BUS BACKS$12,800$6,400SEARCH$34,000$2,750
Real-time performance dashboard showing pacing, spend variance, and platform metrics
Analytics & Performance

Real-time performance,
always visible

See pacing, spend variance, and platform-native metrics in one place. Know instantly which campaigns are overspending, underperforming, or on track — before your client asks.

Live spend vs. planned with overspend alerts
CTR, CPC, CPA with benchmark comparisons
Google Ads, Meta Ads & GA4 sync
Period-over-period comparison built in
Anomaly Detection

Catch problems
before they cost you

7-day rolling CPA charts with target thresholds show you the moment a metric crosses into dangerous territory. The gauge turns red — you act before it becomes a budget blowout.

Rolling CPA, ROAS, and CPC trend monitoring
Red/green gauge shows target vs. actual
24H change indicator for rapid shifts
Alerts surfaced in AI daily briefing
Client card showing CPA gauge within target
Client card showing CPA gauge over target

Everything else you need

Built end-to-end for marketing agencies — from campaign setup to client reporting.

Health Scoring

Dynamic scores across pacing, action completion, and performance — customisable weights per client.

Action Points

SET UP and HEALTH CHECK tasks auto-generated from your media plan with recurring due dates.

AI Chat Agent

Ask questions and get campaign insights in plain English — with full context on every client.

Daily AI Briefing

Automated summaries to Teams or email covering overdue tasks, pacing alerts, and upcoming launches.

Multi-Client Agency View

All clients in one dashboard. Filter by account manager, sorted by health score.

Funnel Analysis

Cross-platform conversion funnels with stage-by-stage metrics to find where leads are dropping off.

Anomaly Alerts

Automatic flags when performance drifts outside expected ranges — caught before they become costly.

Platform Integrations

Native connectors for Google Ads, Meta Ads, and GA4 with automatic spend data sync.

Playbook & Library

Store SOPs, channel specs, brand guidelines, and onboarding docs in a searchable team library.

See PlanPulse in action

Click through a guided tour of the Agency dashboard, Client Dashboard, and Library — no account required.

Step 1 of 6Agency

Run your workflow with AI Agents

Get a daily briefing, ask any questions about clients and tasks, or activate an AI Agent to create invoices, edit media plans or manage to do lists.

Run your workflow with AI Agents

Ready to take control of your agency?

Start free. Upgrade as your client roster grows. No credit card required.