Harbour & Co.Prepared by Harbour & Co. for Coastal Living Homes Generated Oct 15, 2026
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Coastal Living Homes
September report
Sep 1, 2026 – Sep 30, 2026 · compared with previous period
Published Oct 2, 2026. The headline numbers are as they stood then; the Google Ads, Meta and website detail further down is live data for the same dates.
Leads counted as:Most common conversionAll conversionsAll key eventsAll conversions
Summary · from Harbour & Co.
Leads rose 18% on August to 1,284 while cost per lead fell to $37.55, the lowest since launch.
The DV360 prospecting line is doing its job: people who saw it are converting through Meta retargeting at twice the rate of cold audiences. Taboola drove cheap clicks but few leads, so we have trimmed it.
Next steps
Move $2,000 a month from Taboola into high-intent Google search terms
Launch the spring creative refresh on Meta from 6 October
Test a lead form on LinkedIn for the commercial audience
Overview
Ad spend
$48,210
paid channels
▲ 4.1% vs previous period
Leads
1,284
in this period
▲ 18.2% vs previous period
✓ Target 1,100 met
Cost per lead
$37.55
across paid channels
▼ 11.9% vs previous period
✓ Under $42
Clicks
22,906
paid channels
▲ 9.4% vs previous period
What changed this period
1Sep 12, 2026Spring creative + DV360 prospecting live
Cost per result vs target
7-day rolling average · Sep 1, 2026 – Sep 30, 2026