Free Meta ads audit·For ecommerce brands selling physical products

See who buys from you, and which ads make them buy

Enter your store and connect your Meta ads account. PlanPulse reads your raw ad data and shows you your ideal customer, your winning creatives and why they win, and what to make next.

Free for 7 days · No card needed · Read-only: we can’t change your ads

Your ideal customer

“Treat-Yourself Margaret”

Women 55–64 · regional towns · Facebook Feed, mobile, weekday mornings

41%

of purchases

$23

per purchase

4.2×

ROAS

Likely personality

Practical and loyal. Researches before she buys, then sticks with a brand that delivers.

Why she buys

Quality that lasts
A gift for herself
Made locally
Free returns

Creative audit · last 30 days

Two minutes to connect. Your audit is ready while the kettle boils.

Enter your store

PlanPulse reads your site so the analysis knows what you sell and how you talk about it.

Connect Meta ads

Two clicks, read-only. We pull every campaign, ad set, ad, audience breakdown and purchase.

Get your audit

Your ideal customer, your winning and losing creatives, why each one performs, and what to make next.

1 · Your ideal customer

Meet the person who actually buys, with a face and a name

Your Meta account already knows who buys: which age and gender, where they live, which placements and devices they use and what time they shop. PlanPulse turns those purchases into one person you can picture, then fills in their likely personality and the reasons they buy.

Demographics, location, placement, device and time of day, ranked by cost per purchase and ROAS
Likely personality, buying motivations and pain points, written from your winning ads and audiences
Targeting and messaging ideas to match, from lookalikes to exclusions to ad schedules
Every claim links back to the chart it came from

Your ideal customer

“Treat-Yourself Margaret”

Women 55–64 · regional towns · Facebook Feed, mobile, weekday mornings

41%

of purchases

$23

per purchase

4.2×

ROAS

Likely personality

Practical and loyal. Researches before she buys, then sticks with a brand that delivers.

Why she buys

Quality that lasts
A gift for herself
Made locally
Free returns

Sample data. Yours is built from your own ad account.

Creative audit · last 30 days

Know which ads sell, and exactly why

Every ad ranked on purchases and return on spend, judged only once it has had real money behind it. Then the why: did the opening stop the scroll, did people watch, where did they drop off, and who did it land with?

Winners and money-losers, judged against your account’s own average
Video hook rate and hold rate, so you know if it’s the opening or the middle
Where each ad loses people: bouncing before the page loads, or clicking and then not buying
Which headline, image or placement wins inside each ad

3 · Make more winners

Turn what’s working into your next three ads

The AI reads what your winners have in common (the hook, the format, the angle, the audience) and writes briefs for new ads built on it. Hand them to your designer, a UGC creator or your own phone camera.

Creative briefs with the hook, format, angle and audience for each new ad
What your best ads share, and what your worst ones keep doing
Where to move budget today, ad by ad

Your next ads to make

Brief 1 · UGC video · 15–25s

Hook: Open on the product in her hands, no logo slate
Angle: Lasts for years, not months
For: Women 55+, Facebook Feed

Brief 2 · Static · before & after

Hook: Split frame, real customer, no studio light
Angle: Made locally, free returns
For: Women 55+, Facebook Feed

Pause the lifestyle carousel and move its $21 a day to the unboxing video.

Sample data. Yours is built from your own ad account.

Built from your raw Meta data. The AI explains it; it doesn’t invent it.

Code calculates every number from your ad account: purchases by age and gender, region, placement, device and hour; purchase value by age and gender; video watch-through; frequency; Meta’s quality rankings. The AI only describes what those numbers show, and when a group has too few purchases to judge, it tells you.

After the audit

Winners wear out. PlanPulse keeps watching.

The audit shows you where you stand today. Keep PlanPulse running and it tracks every ad from here, flags problems as they start and tells you what to do next.

Creative fatigue alerts

Frequency climbing while click-through falls? You hear about it before a winner burns out, so the next one is ready.

Cost per purchase vs your target

Set the cost per purchase your margins can carry. The gauge turns red the moment the rolling 7 days slips past it.

Hourly health checks

Targeting, budgets, bids, tracking and pacing checked every hour, so a broken pixel or a runaway budget doesn’t run all weekend.

A daily briefing

One short email (or Teams message) each morning: what changed, what’s working and the one thing worth doing today.

A library of what you’ve tested

Every creative, angle and hook you’ve run, with its result, so you stop retesting what already lost.

Ask your ad account anything

“Why did ROAS drop on Tuesday?” “Which hook works best with men under 35?” Answers from your own data.

Health check agent

Spring Sale is targeting people “interested in” NZ, not living there
Meta is pacing 18% ahead of this month’s budget
Conversion event, bids and tracking look right on 11 campaigns

Sample data. Yours is built from your own ad account.

Made for brands that sell on Meta

You run your own ads

You don’t have time to live in Ads Manager. Get the analysis a media buyer would do, and a morning email that tells you when something needs you.

Someone runs them for you

Get an independent read of your account: who’s buying, which ads are working and whether the setup is leaking money. Share it with your agency or freelancer and agree on what to make next.

Run an agency? See PlanPulse for agencies

Questions

What do I need to get started?

Your store’s website and admin access to your Meta ads account. Access is read-only: PlanPulse can’t change your campaigns, budgets or ads. If you can’t connect, you can upload a CSV export from Ads Manager instead.

How much ad data do I need for the audit to be useful?

The more purchases Meta has recorded, the sharper the read. When a group has too few purchases to judge, PlanPulse says so and leans on clicks and landing page views instead, so you know which findings are solid and which are early signals.

Is the ideal customer profile made up by AI?

The numbers come straight from your Meta data: who bought, at what cost, on which placements, devices and times. Code calculates every figure. The AI then describes the person those numbers point to, with their likely personality and buying motivations, and every claim links back to the chart it came from.

How does it decide which creatives are winners?

Each ad is judged on the result its campaign is built for, so a traffic ad isn’t marked down for missing purchases. An ad needs real spend behind it before it’s called a winner or a loser. Then PlanPulse looks at why: the hook rate and hold rate on video, where people drop off after the click, Meta’s quality rankings and which audience it lands with.

I already have an agency or freelancer running my ads. Is this for me?

Yes. Plenty of brands use PlanPulse as a second pair of eyes: an independent read of who’s buying, which ads are working and whether anything in the setup is costing you money. You can share what it finds with whoever runs your ads.

What happens after the free trial?

The trial is 7 days, with no card needed. If you keep going, the Brand plan is US$29 (NZ$49) a month for one store, half that for your first month, and PlanPulse keeps watching your account: hourly health checks, creative fatigue alerts, cost per purchase against your target and a daily briefing.

Find your best customer and your best ad today

Enter your store and connect Meta. Free for 7 days, no card.

See pricing